04. Ralph Lauren’s Mascot Polo Bear Engages in Art Theft in New Animated Film
A still from Ralph Lauren’s ‘The Polo Bear Chronicles: Operation Black Tie.’ COURTESY OF RALPH LAUREN VIA THE HOLLYWOOD REPORTER
Ralph Lauren’s iconic mascot, Polo Bear, is making his way from the fashion scene to the big screen
The brand has released the trailer for its first animated project, a short film titled The Polo Bear Chronicles: Operation Black Tie. Starring the stylish bear, the film tells an action-packed story of art theft, steeped in fashion.
In the short film, Polo Bear tracks down a mysterious work of art, rivaling James Bond or Ethan Hunt. The narrator’s voice echoes throughout the trailer, “In a quiet Manhattan home, where jazz music is soft and tailoring is sharper than a pocket knife, lives a docile bear,” inviting the audience into a world blended with nostalgia and sophisticated humor. Polo Bear’s companion in the story is an unexpected sidekick: a streetwise pigeon.
On an adventure that stretches from brownstone mansions to beach houses, from polo matches to gala nights, the duo quietly infiltrates the high society and embarks on a sophisticated art rescue operation. Polo Bear, always stylish, is not just a window dressing, but a true hero this time.
The trailer premiered on YouTube and social media platforms on Monday. The film will officially premiere on August 14th. Polo Bear has been an integral part of Ralph Lauren’s brand identity for many years. Most recently, he graced store windows in New York, Chicago, London, and Tokyo during the 2024 holiday season.
With The Polo Bear Chronicles, the mascot’s nostalgic appeal combines with the brand’s storytelling talent to bring a fun and cinematic dimension to the Ralph Lauren universe.
04. Ralph Lauren’s Mascot Polo Bear Engages in Art Theft in New Animated Film
A still from Ralph Lauren’s ‘The Polo Bear Chronicles: Operation Black Tie.’ COURTESY OF RALPH LAUREN VIA THE HOLLYWOOD REPORTER
Ralph Lauren’s iconic mascot, Polo Bear, is making his way from the fashion scene to the big screen. The brand has released the trailer for its first animated project, a short film titled The Polo Bear Chronicles: Operation Black Tie. Starring the stylish bear, the film tells an action-packed story of art theft, steeped in fashion.
In the short film, Polo Bear tracks down a mysterious work of art, rivaling James Bond or Ethan Hunt. The narrator’s voice echoes throughout the trailer, “In a quiet Manhattan home, where jazz music is soft and tailoring is sharper than a pocket knife, lives a docile bear,” inviting the audience into a world blended with nostalgia and sophisticated humor. Polo Bear’s companion in the story is an unexpected sidekick: a streetwise pigeon.
On an adventure that stretches from brownstone mansions to beach houses, from polo matches to gala nights, the duo quietly infiltrates the high society and embarks on a sophisticated art rescue operation. Polo Bear, always stylish, is not just a window dressing, but a true hero this time.
The trailer premiered on YouTube and social media platforms on Monday. The film will officially premiere on August 14th. Polo Bear has been an integral part of Ralph Lauren’s brand identity for many years. Most recently, he graced store windows in New York, Chicago, London, and Tokyo during the 2024 holiday season.
With The Polo Bear Chronicles, the mascot’s nostalgic appeal combines with the brand’s storytelling talent to bring a fun and cinematic dimension to the Ralph Lauren universe.